• Kelly Allen


Updated: Jan 27, 2021

When I was a little girl I wanted to be a ballerina or famous in a pop band similar to the Spice Girls (preferably Baby Spice). Married to a football player, fantastic mum of a tribe of cherubs, running my own clothes line and of course being filthy rich.

Fast forward a few years, I have just celebrated a birthday milestone by turning 30 and the reality is somewhat unrecognisable from my childhood dream of adulthood. Turning 30 has really snuck up on me and I can’t lie it hit me with an emotional wave I was not expecting.

There’s a song by Lily Allen (I loved her as a teenager don’t judge), called “22”. The song had never really connected to me before but now where she talks about a woman approaching her thirties the lyrics make far more sense to me now.

“It’s sad but it’s true that society says her life is already over, there’s nothing to do and there’s nothing to say.”

But surely, I am not over the hill just yet?

I really thought that by 30 I would feel like an adult – I am not sure what I thought would happen. It’s not like you receive an official letter in the post giving you confirmation that you are old. But at this point in my life I thought I’d be on top of being “grown up”.

Perfectly juggling work, successful parenting, be the most attentive wife possible, whilst building the perfect family home and looking like I stepped out of a glossy fashion magazine’s front cover.

But I am slightly annoyed that I have reached this milestone and realised so far, I have not achieved this perfect work life balance. Far from it, as most days I dream about sleep and if it is acceptable to go to bed at 7:30 pm? But is my frustration rational? Am I setting myself too high targets? Maybe I just can’t have it all?

Well why the hell not? I’d like to have it all and it’s only me who’s in my way.

If I still feel like a teenager inside, then surely, I owe it to my inner self to achieve the goals my thirty-year-old self has set out. I am going to use my thirties as a new chapter and learn from my twenties to achieve more. I am not a fan of the word self- improvement, so this Is not what the next ten years are about, but I do feel there Is no better time to strive to be the very best version of myself.

Being self-employed and running my own business was something that happened out of circumstances rather than a conscious decision. It’s a constant rollercoaster of self-doubt, but for some reason now being 30 I feel that it’s ok to admit that I don’t know everything. That this doesn’t make me a failure but an asset for me to use. It makes me search for the solution, to research, adapt and work harder.

“A beginners mind is an open mind, and an open mind innovates.”

So, what does this mean for me? Well I will be doing 30 things this year to ultimately make sure I am rocking being an Independent Marketing Manager. First on my list is to head back to school and have a good refresh. It’s been a few years (cough cough) since I was at university and the digital marketing environment is evolving all the time – I even think at times my daughter can use Instagram better than me. So, this month I am going to invest in me and hit the virtual books to make sure I am on top of the trends and the industry I work within. I have even enrolled on courses that I have to take exams (wish me luck).

So, although back in September turning 30 seemed pretty gloomy with setting myself goals this year I hope will improve my business and this will be the best years yet.

So, mothers, father, entrepreneurs everywhere, I urge us all to be a little kinder to ourselves. Quit setting yourself up for a fall, take it in bite size pieces, prioritise and remember life is too short so try your best to get the right work life balance. You might not have turned 30 this year but maybe this will inspire you to set some goals to achieve what you are looking for.

I set up my business to assist with a lack of resource, when marketing becomes something that is neglected because you don't have the time knowledge or skills then I am here to help. I think I should apply this model to my life. I might be able to hire someone to do my ironing as I am terrible at it. The worst household chore EVER!

I might not be able to nail everything but this decade I do believe if I put mind to it I can do anything. Here’s to the next ten years and seeing what we can all achieve.

1 view0 comments