Part of my role is to track the results created through any marketing activity.
I would evaluate all results and to use these results alongside your businesses the marketing strategy.
I would take corrective action if required ensuring objectives are achieved.
I will also use bespoke measures to measure results of all marketing activity - ensuring there is ROI for all marketing activity,
An important element of the marketing manager’s role which is often neglected is the process of collecting and analysing data
on success. This can take the form of website hits, sales figures, market share data, customer satisfaction or many other metrics
and it’s important to record and track these as a core part of the marketing process.