I can't believe I am sat here writing my blog, and it's nearly Christmas. It always shocks me that another two months have flown by and I haven't made the time to blog more regularly. Really not practising what I preach. But I have been successful in trying to take on my own tips on how to use this festive period as a great excuse to run some really fun marketing campaigns. Not only for myself but also for my clients.
Christmas is well known for being the best time for retail, but if you are a business that doesn't operate in the retail arena, like me, does this mean we don't have the same fantastic opportunity to boost our business this time of year?
Well, it depends really if you are up for getting into the festive spirit. Or if you would prefer to barricade yourself in, wait till the season passes, with bah hum bug stamped on your forehead. If that's the case then maybe this month's blog is not for you.
But, if you're a bit like me and ELF is your top favourite festive flick, you love a mince pie and have tested enough stuffing to know that M&S trays are the best - then take a look at my top tips on marketing your business for Christmas.
Tip One: Send Christmas Cards
Not just to your family and friends but your customers. It's a great time to show that you value their loyalty by sending out Christmas cards. You can design your festive cards in any way you like. The more personal and original in design the more fun. This is also a great time of year to put yourself in your customer's mind and remind them that you are there. This can be to offer a promotion or how you are on hand to help them with their requirements in January.
In regards to my own Christmas Cards here is this year's design, and if we have worked together then watch out for your golden envelope. ( I feel like Willy Wonka).
Tip Two: Show your generosity
Christmas-time is the season of goodwill, so get into the spirit by doing something good for charity. Not only is this a genuinely enjoyable and satisfying thing to do, but it will also show your customers that you’re a business that has positive values. Plan a fundraising event and invite your customers or even donate a small percentage of your Christmas sales to charity. Also be proud to share your achievements and how you are trying to do your bit.
Personally, I gave away gifts this December with a free website, artwork, marketing strategy and social media strategy. Great way to create interactive content on my social media but a really lovely way to give something back to businesses that need the marketing support. I had a great response and looking forward to working with four different businesses from Swindon in January.
I will, of course, be rocking my Christmas jumper on the 15th December ... I really don't need an excuse.
Tip Three: Run special offers and services
Christmas is the period when people are willing to spend, so make sure you attract them to your business by offering them some incentives. These could be special offers like gifts when they purchase at your store, or discounts when they buy multiple products. Include services that make Christmas shopping more convenient for your customers such as gift wrapping and free or next-day delivery. By doing this, you'll make your business the first place people think of when they start doing their Christmas shopping.
Tip Four: Bring back the 12 days of Christmas
Keep the festive period going for longer by celebrating the original 12 days of Christmas. Historically, the period from December 25th and January 6th was celebrated as being part of Christmas, so use these days to carry on the buzz and interest around your products.
I am running this very campaign for my client Jennifer Sinclair, but we have opted to run this with the build up for Christmas. Also, all of Jennifer's prizes are perfect for all mums and little ones for Christmas. We have run 12 simple social media competitions to encourage interaction on her page, but to also grow her audience and brand awareness online. It's going really well, and I can't wait to share the results with you.
Tip Five: Christmas Branding
Snowy weather, sparkling decorations, presents and warm fires - the thought of Christmas conjures up a huge variety of visual associations. These associations can be used as a marketing tactic for businesses as if you use images typically associated with Christmas in your branding, customers and more likely to think of your products when they’re looking for Christmas presents.
Obviously, this tactic isn’t applicable to every product or company, but in many cases, you can subtly rebrand to make it appeal to customers and to grab attention. You could do this by reshooting photographs in a festive setting, rewriting your descriptions, or even by giving your shop or website a Christmas makeover. Once potential customers see your products in a Christmassy context, they’re much more likely to consider them as gifts.
Just like my client Brad Gray.Offering the gift of health and fitness is something not all of us would consider. But if someone bought me PT sessions for January I think they would quickly become my favourite human being.
Tip Six: Take time to reflect
The end of the year is a great time to reflect, not only on your business, career, but also on your personal life and goals. This is a time to think about the past, present and the future, Very much like the ghosts of Christmas past. But putting all the festive fun to one side, these tips and core ideas can work month on month when it comes to promoting your business and giving you a strategy.
Creating goals will give you momentum, a forward motion, that drives you to grow and make changes. One thing I have learnt is that business is always changing and you can never stay still. It feels like you are always on the run. So take some time and figure out how can 2018 be even bigger and better for you.
I am also declaring a new Holiday, 26th December Mums Official Day Off? Anyone else with me?
I hope you have a lovely time over the Christmas Holidays and I look forward to catching up with you next year.
This is me signing out.
2o17 that's a wrap.