Would I Do It Differently?
My business celebrates it's first birthday next month, and I would be lying if I said it has been easy. If anything the emotional rollercoaster of running a business has been harder than being a new Mum. Hard to believe I know, but it's the truth.
When I reached Evie's first birthday I started to feel more relaxed; I had begun to feel that I knew what I was doing and was taking to being a Mum.
Over the last 365 days, being a business owner has been testing in so many ways; stress, limited sleep, money worries, self-doubt, cash flow and much more. It has tested my relationship to the limits and has made me think. Did I make the right choice for my family and me? Being self-employed is hard, really hard and running your own business is far from the easy option.
But, would I have done anything differently?
I would be lying to you if I said there hadn't been a few times when I fancied throwing the towel in. That closing the doors on my little agency and picking up a part-time job would be the best choice. But I never wanted easy; I wanted something that was mine, that I could be proud of and most importantly worked for our family.
In my head I had always imagined Evie saying to peers - Oh yeh my Mum did that!
Now although I would never give up the opportunity of running my own business, there are lots of things I would do differently. I am continuing to learn while I am on this journey and I will do my hardest to remember my following advice over the next twelve months.
If I don't, you are more than welcome to give me a virtual slap around the back of the head.
I would have trusted my instinct.
I have survived the first year, and not many businesses can say that. I know that the first five years are the hardest and I have a long way to go even to say my business has made it. However, I am still standing and loving what I do - so that has to be a good sign, right?
I overthink and compare myself to others, Always worrying and self-doubt has a habit of creeping in. I’m a very creative person, as well as being very strategic, which means I always have lots of ideas. But the way my brain works can stop me getting things done. I would sit and worry about all my ideas, and think about all the risks, and hit the “delay” button.
But we all have to take a risk, learn from our mistakes and when it comes to running your own business you have to bare your soul. I will always be cautious, that's in my nature, but I will trust myself and my gut feeling.
I would have invested in what I needed.
Remember, you can’t do it all. We start out thinking that we have to do everything ourselves, and we have to get to a certain level before we can invest in something. In fact, it’s often the investment that helps us reach that new level.
I have a phenomenal team surrounding me. They work for me; they work for my clients, they’re amazing. I could not run this ship without them. What I didn’t realise right at the start is that I should be focusing on my zone of what I am good at – and it’s OK if my zone of genius isn’t doing EVERYTHING. In fact, that’s normal.
I should be helping my clients bring their dreams to life because that’s what I am good at - strategy. The other stuff? That’s someone else’s vibe, so why not hire them to do it? Don’t get me wrong; this is not about diving into debt. It’s about making incremental upgrades along your business journey.
I would have realised I’m enough.
My fear of visibility is quite crippling. I do spend a lot of the time feeling uncomfortable in the spotlight, and worrying am I good enough? I haven't done much didn’t to change this situation. I just let it get worse and worse.
With this business, I kind of hide behind my computer screen, so I have decided to make a change and really work on fixing that fear. I know I want to go bigger with my business, and that meant being seen.
It know it's going to be difficult.… but I believe it is going to be worth it.
I really want to build on my mentoring and coaching programs and would like to build a thriving online community; I will begin to live stream at least twice a month, I would like to run a podcast with other like-minded businesses as well as my clients.
I would have identified by weaknesses.
Whenever I have looked into successful entrepreneurs, they all seemed to do one common thing. Their trick was to do the thing that scares them. Flooding themselves with that fear, and seeing where they end up. Richard Branson has also admitted he has taken the leap and then sorted the landing out along the way.
I spend a lot of time hiding behind my weaknesses. There are some things I know I excel at, but there are some things that have always been a struggle.One of those, for me, was sales. I just used to avoid any situation that would mean selling.
I believe in myself, my team and the services I offer and I truly believe that having the right mindset is half the battle. I have been very lucky to meet lots of amazing entrepreneurs similar to myself and the ones that truly believe in themselves seem to have the edge on success.
When you believe, others will pick up on your confidence, and they’ll believe it too. It helps them to lose their doubts. I am going to focus on people that know me already. It’s much harder to sell products or services to people that have never heard of you.
The trick for this year is to do the thing that scares me. I am going to flood myself with that fear and see where I end up.
I can’t help but think that if I had identified my problem areas sooner and worked on them, I’d be even further along than I am now. So. now I will do everything in a way I find enjoyable and also not to ignore the fact there will still be some problems that will pop up along the way.
So would I do it differently? NO, I wouldn't change a thing!
I believe we learn from all circumstances and journeys. However, 2018 I will take my advice on board and hopefully go from strength to strength.
Happy Birthday, Amicitia Marketing!!